There is practically no company nowadays that has not discovered the wide-ranging advertising opportunities offered by the Internet and by mobile networks. Online marketing frequently begins with an own company website, which naturally needs to be suitable for smartphones and tablets with responsive web design. It is quite common for the website to be accompanied by a matching Facebook page, targeted and optimised search engine advertising, and banner advertising, generally made more effective through retargeting. To this mix can often be added viral marketing, editorial advertising, advertising via commercial video clips, and sponsorship and guerrilla marketing.
Each of these forms of advertising has its own rules and practices. But they all have one thing in common: they are in a state of constant flux, both in terms of their design and with regard to the applicable legal framework. For that reason, legal advice is only possible in this field if a law firm has sufficient clients, sectoral knowledge, experience, flexibility and up-to-date specialist legal expertise.
We have been successfully advising and representing advertising agencies and service companies in the advertising sector for many years, as well as acting for the actual companies placing the adverts. We provide support when concluding advertising contracts and entering into cooperation agreements. We advise large and SME companies and agencies on optimising their advertising from a legal perspective, and we offer full assistance in asserting clients’ interests via the courts.