Advertising

As a heading, “advertising” covers a large area that embraces competition law, trademark law and copyright law, and includes tasks that range from drafting contracts to handling issues such as droit moral and data protection – all key fields which JBB Rechtsanwälte is well equipped to handle, providing advisory services and conducting litigation wherever necessary.

For large and small advertising agencies alike, we provide advice on the legal aspects of advertisement design and on what to consider when developing, organizing and conducting promotional campaigns. At the same time, we always welcome not only the challenge of exposing the legal risks of an advertising measure, but also the satisfaction of working closely with our clients to find solutions that preserve their creative ideas and do justice to their originality.

We also advise artwork designers on how to safeguard and assert their rights vis-à-vis customers as well as third parties.

We are particularly experienced in assisting with advertising campaigns in e-commerce: we give advice on data protection issues (collecting, using and selling customer data), we help with the legal aspects of arranging competitions and games of chance, and we draw up assessment reports where required.